The majority of consumers who purchased on Prime Day bought three or more items during Amazon’s two-day sales event June 21-22. 42% of Prime Day shoppers purchased a gift for the 2021 holiday season.

A majority of Amazon Prime members purchased three or more items during the Prime Day sales event this year, with more than half of consumers spending $250 or less. These insights are from Digital Commerce 360’s latest survey of 505 online shoppers.

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