Investors pour big money into B2B marketplaces

B2B marketplaces continue to attract bigger bucks from investors, according to new research from Applico, an ecommerce platform advisory and research firm. The average valuation of the top 50 B2B marketplace platforms is $250 million and $450 million for the top 25 platforms, according to the recently published 2021 B2B Marketplaces Top 50 Ranking report from Applico.

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