Most cosmetics DNVBs sell products in other retailers' stores

Many digitally native vertically integrated cosmetics brands sell their products wholesale to other retailers. This includes retailers such as Goop, Morphe and more.

This article contains insights from the 2020 Cosmetics Report, including charts and graphs. To view this content, you must be a Digital Commerce 360 Premium Member. If you’re already a member, please sign in now. Or, learn more about our memberships here.

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