Online cosmetics sales outpace the market as a whole

Overall U.S. online cosmetics sales reached $25.73 billion in 2019, up 25% from $19.71 billion the year prior, according to Digital Commerce 360 estimates. Comparatively, total cosmetics sales through all channels only grew 4.9% in 2019, 1.3 percentage points behind the 6.2% growth in 2018.

This article contains insights from the 2020 Cosmetics Report, including charts and graphs. To view this content, you must be a Digital Commerce 360 Premium Member. If you’re already a member, please sign in now. Or, learn more about our memberships here.

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