Wholesaler-distributor Triple S Sporting Supplies has doubled online traffic and sales with a new B2B ecommerce platform, the company says.

From outdoor apparel to fishing rods and boating accessories, Triple S Sporting Supplies sells more than 22,000 products to some 1,000 sporting goods dealers and retailers worldwide, the wholesaler-distributor says.

We needed to create a new, yet familiar, B2C experience with all the functionality of a B2B site.
Cliff Harris, vice president
Triple S Sporting Supplies

Cliff Harris, vice president, Triple S Sporting Supplies

And now it’s processing a lot more of those sales through its new B2B ecommerce site, TripleSSportingSupplies.com, which is more customer-friendly than the prior site, says vice president Cliff Harris.

“We have a lot of products, and we wanted our web store to be super easy for customers to order products online,” he says, adding, “We needed to create a new, yet familiar, B2C experience with all the functionality of a B2B site where customers could find and order products in just a couple of clicks.”

Doubling online traffic and sales

Sales on the new Triple S website, Harris says, are already “double compared to online sales during the same period last year with our previous web store. And site traffic has increased by at least 100%.” Triple S, which is family-owned, doesn’t release more specific sales and traffic figures.


The new ecommerce site runs on the FocusPoint B2B/B2C ecommerce and marketing platform from Focused Impressions, a web development firm that specializes in providing ecommerce and marketing software integrated with SAP business operations software. Focused Impressions integrated the FocusPoint platform—which is built on the Microsoft ASP.Net framework—with the SAP Business One enterprise resource planning system. Triple S also worked with Third Wave Business Systems, an SAP Business One implementation partner.

Triple S stores in its ERP system information on more than 130,000 SKUs from more than 400 manufacturers. With its integration with the SAP ERP system, the FocusPoint platform “guarantees real-time system updates to give dealers current pricing and ordering information,” Harris says.

Upgrades to online self-service

Triple S says the technology platform also provides a self-service ecommerce model that:

  • Automates and streamlines order processing, invoicing and shipping;
  • Enables bulk ordering and importing of data from Excel spreadsheets;
  • Provides real-time information presented in sub-totals for selected products and quantities; and
  • Lets buyers search by SKU, tags and variant options as well as product name.

The new ecommerce site now showcases “thousands of pixel-perfect” product images in more than 1,300 categories, Triple S says.

And there’s more to come, the wholesaler-distributor adds. Triple S plans to also launch a FocusPoint business-to-consumer ecommerce site dedicated to retail sales of its private-label lures and tackle items.


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