Ipsy grows subscription beauty memberships 60% during pandemic

While consumers were sheltering at home because of the coronavirus pandemic, subscription cosmetics retailer Ipsy found more opportunities to connect with its current customers and acquire new ones. “Getting a Glam Bag in the mail gave [our members] something to look forward to, something that makes them feel good,” says Karishma Baijal, vice president of … Continue reading Ipsy grows subscription beauty memberships 60% during pandemic