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Nike launches a digitally focused store in China

The reformated Nike store in Guangzhou allows shoppers to book Nike-sponsored workshops and workouts, as well as use the Nike Fit foot-scanning technology to find the right shoe size.

Nike launches a digitally focused store in China

While some retailers are closing their shops and shuttering locations, Nike Inc. decided to invest in its most successful stores with digital elements. One of those stores is its newly dubbed Nike Rise store in Guangzhou, China. Nike opened this store in 2012, and it is one of the athletic apparel brand’s top-performing stores in […]

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