Glossier Inc. is different from other makeup and skin care brands, says Emily Weiss, founder and CEO.

“We are building an entirely new kind of beauty company: one that owns the distribution channel and makes customers our stakeholders,” she says.

In this article, you’ll learn how Glossier is standing out from other beauty and cosmetics retailers and how it’s growing leaps and bounds compared with traditional, iconic brands like Estee Lauder and L’Oreal.

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