U.S. consumers are most likely to return an online order when the size, fit or color was wrong, according to a new study from post-purchase vendor Narvar Inc.
Narvar’s “The State of Online Returns in 2019: A Global Study” surveyed 3,519 global consumers, ages 19-65, who have made an online purchase at least once in the last year—1,001 of those surveyed were U.S. consumers.
Of the 1,001 U.S. consumers, 32% shop online more than weekly, 73% have an Amazon Prime membership and 65% said their last return was to Amazon.
Want to read more? Unlock Free Strategy Membership