Lululemon Athletica Inc. reported a 31% year-over-year increase in ecommerce sales for its second fiscal quarter ending Aug. 4. The athletic apparel retailer sold $218.0 million online, which is 24.7% of overall revenue, according to chief financial officer PJ Guido on a call with analysts transcribed by Seeking Alpha. Lululemon is No. 82 in the Internet Retailer 2019 Top 1000.
The ecommerce growth comes as Lululemon boosted its outlook for the rest of the year after reporting a 22.1% overall revenue jump for the second quarter to $883.4 million, up from $723.5 million a year ago. Guidance increased to between $3.80 billion and $3.84 billion for the full year’s total revenue, from a forecast last quarter of $3.73 billion to $3.77 billion.
Part of the ecommerce boost came from the launch of ecommerce sites in France, Germany, Korea and Japan. Chinese consumers also flocked to Lululemon’s online store this quarter, with a 70% increase in comparable ecommerce purchases, the retailer reported.
Across all of its ecommerce sites, Lululemon rolled out updated search and browsing functionality, which it said helped to drive overall traffic increases. In addition, all North American stores now offer in-store pickup for online orders.
In other earnings news:
- Apparel brand American Eagle Outfitters Inc. (No. 70) reported that ecommerce sales grew in the “low double digits” to approximately 25% of overall Q2 revenue, according to chief financial officer Bob Madore on a call transcribed by Seeking Alpha, but it didn’t give exact growth figures. That would put online sales at $260.2 million. Overall, revenue for its second fiscal quarter ending Aug. 3 increased 7.8% to $1.04 billion, up from $964.9 million.
- Outdoor apparel brand Lands’ End (No. 59) reported a 7.3% year-over-year increase in ecommerce sales for its second fiscal quarter ending Aug. 2. Ecommerce reached $218.7 million compared with $203.8 million the previous year. However, overall revenue dropped 3.1% to $298.3 million from $307.9 million as both retail store sales and business-to-business sales shrank from last year.