In the first six months of 2019, Top 1000 retailers averaged 7.7 billion visitors per month as a group. Amazon alone accounts for 31.9% of all Top 1000 website visits, with 2.4 billion visitors per month. Thanks to Amazon’s dominance, mass merchants, or retailers that sell a wide variety of products, account for the largest share of Top 1000 traffic among the 14 categories.

The infographic below shows:

• The distribution of website traffic at all merchandise categories within the Top 1000
• The effect of Amazon’s influence in Top 1000 traffic

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