Online mass merchant sales represent a quarter of total sales

Mass merchant retailers include those that sell a variety of products outside of just one category of goods, including those like Inc. and Walmart Inc. The 58 mass merchant retailers in Internet Retailer’s Top 1000 have a median average order value of $95 and 932,220 median monthly unique visitors to their websites. Below is an in-depth look at an online mass merchant report featured as an infographic. These insights include key data points on the fastest growers in the category, an overview of industry leaders, benchmark statistics and more.

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