The fifth-annual Amazon Prime Day is in the books, and it is Inc.’s biggest sales event ever.

Amazon (No. 1 in the Internet Retailer Top 1000 and No. 3 in the Online Marketplaces database) didn’t provide specifics on sales or growth of its fifth-annual Prime Day. However, based on early analysis of marketplace sales, Amazon’s top-selling product categories and key site metrics, like conversion rate and traffic, Internet Retailer estimates sales hit $7.16 billion globally over the 48-hour period July 15-16. That’s up 71% from the $4.19 billion sold during the 36-hour sales event last year. Here’s Internet Retailer’s data analysis of this year’s Prime Day.

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