Amazon.com Inc., No. 1 in the Internet Retailer 2019 Top 1000, is making a play for a larger share of apparel market with the launch of personal styling service it calls Personal Shopper by Prime Wardrobe. The Stitch Fix-like styling service is only available to U.S. members of Amazon’s Prime loyalty program and costs $4.99 for one styling per month.
Personal Shopper by Prime Wardrobe is initially only available for women’s styles via the Amazon Shopping app for iOS or Android mobile phones. It plans to expand into men’s styles “soon.”
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