Driven in large measure by changing business buyer behavior and customer expectations, manufacturers also are investing heavily in more B2B ecommerce technology, according to a new survey by Salesforce.com Inc.

Ecommerce continues to change how manufacturers of all sizes are doing business—now and going forward. Driven in large measure by changing business buyer behavior and customer expectations, manufacturers also are investing heavily in more B2B ecommerce technology, according to a new survey of 400 corporate purchasing managers and manufacturers by Salesforce.com Inc.

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