If it seems hard to keep pace with everything that’s changing within the digital marketing landscape, you’re not alone.

Consider just a few data points from digital marketing firm Merkle’s “Digital Marketing Report Q1 2019”:

  • Ad spending on Facebook’s primary platform declined in the first quarter compared to the same period a year earlier.
  • Spending on Facebook-owned Instagram jumped 44%.

“The landscape is shifting,” Melanie Babcock, Home Depot’s senior director, strategic partnerships, agile marketing and social media, told me a few weeks ago. “What worked last month or last year may not work this month or this year.”

That presents a challenge to Home Depot and others that are regularly feeling pressure to deliver better results from their marketing spending.

Even so, according to Internet Retailer’s Top500Guide.com, Home Depot is thriving. Its overall sales grew 7.2% last year and its ecommerce sales jumped…

 

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