Rethinking B2B marketing techniques

It’s time to trade in mature tools like traditional email for ones designed to personalize, automate and analyze interactions with customers across several channels, including social media and customer accounts, Forrester Research Inc. says. As B2B buyers expect more personalized B2C-like e-commerce, B2B sellers have more marketing options to connect with such digital-first customers. But … Continue reading Rethinking B2B marketing techniques