The investigation into Amazon’s biggest market outside the U.S. adds to European Union scrutiny of whether the company gathers information on rival sellers’ successes to help launch its own products.

(Bloomberg)—Amazon.com Inc.’s “double role” as Germany’s largest retailer and biggest online host for smaller stores is the target of an antitrust probe into the terms the company sets for other sellers, the German Federal Cartel Office said.

The investigation into Amazon’s biggest market outside the U.S. adds to European Union scrutiny of whether the company gathers information on rival sellers’ successes to help launch its own products. German regulators said they’d received “numerous” complaints from sellers.

Europe is a tough regulatory landscape for big technology companies, with fines raining down on Google, a hefty tax back-tax bill for Apple, and the threat of new laws to straitjacket how online platforms handle their customers. Facebook is also being probed by the German antitrust authority over whether it squeezes unfair privacy terms from users.

“Amazon functions as a kind of gatekeeper for customers,” said Andreas Mundt, the head of the authority, the Bundeskartellamt, in an emailed press release. “Its double role as the largest retailer and largest marketplace has the potential to hinder other sellers on its platform.”

‘Working hard’

Amazon “will cooperate with the Bundeskartellamt and continue working hard to support small and medium-sized businesses and help them grow,” the company said in an emailed statement.

advertisement

Mundt will be looking at terms of business and related practices that breach antitrust rules. That includes liability provisions that could disadvantage sellers, contract clauses that restrict where sellers can take lawsuits against Amazon, rules on product reviews and the “non-transparent” process of blocking and closing sellers accounts. The probe will also look at withholding or delaying payment and clauses that assign rights to use information a seller must provide on the products it offers and the terms of business for delivery.

The German authority must prove that Amazon holds a “dominant position” or that the sellers are dependent on the company. “There are indications of both,” it said in its press release, adding that it saw “a possible market for marketplace services for online sales to consumers.”

Firing line

If regulators prove their case, they would be putting online platforms in the firing line for how they treat users, moving away from an older way of looking at buyers or sellers.

EU governments largely backed new draft rules Thursday for how online platforms should treat customers fairly, including setting clear terms of service and improving how they handle complaints. They must still negotiate the final version of the rules with EU lawmakers, who still have to vote for what they want to see.

It’s unusual for a smaller European antitrust authority to take a similar probe to one handled by the EU. The German Cartel Office insisted its case supplements the EU’s early stage inquiry.

advertisement

Amazon is No. 1 in the Internet Retailer 2018 Top 1000.

Favorite