Capsule is the latest digital pharmacy to announce expansion plans, but its latest round of $50 million in new funding isn’t anywhere near the size of the deal for Amazon.com to acquire PillPack, a digital pharmacy based in Manchester, New Hampshire, for a reported $1 billion.

A digital pharmacy that provides a two-hour delivery window in Manhattan has raised $50 million in new money from investors.

With the infusion of $50 million from Thrive Capital and Glade Brook Capital, Capsule also hints at expanding beyond New York City and Manhattan and going regional—if not national.

While not supplying many specific details, Capsule CEO Eric Kinariwala says Capsule is ripe for expansion because the bricks-and-mortar drugstore business is due for “significant disruption.”

In New York, a state with 4,300 licensed pharmacists located in independent pharmacies, hospitals, clinics, chain drugstores, discount and warehouse retail outlets and grocery stores, Capsule promises it will deliver prescriptions in about two hours for free to customers living in Manhattan and the other boroughs. “60 minutes is the typical time a lot of New Yorkers wait to have a prescription filled,” Kinariwala says.

The company has raised $70 million to expand its online pharmacy business that not only processes and delivers orders quickly, but also builds digital relationships with customers to better track the medicines they are taking, answer questions about the drugs and to work with doctors and hospitals on better medical adherence—a healthcare industry term for the $300 billion worth of problems that arise annually because patients don’t properly take their medication.

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“Despite rapid digital commerce adoption and declining traffic in brick-and-mortar retail in other categories, consumer pharmacy utilization has actually moved away from mail-order offerings and back to brick and mortar over the last 10 years,” Kinariwala says in a recent blog post.

Capsule is the latest digital pharmacy to announce expansion plans, but its latest round of $50 million in new funding isn’t anywhere near the size of the deal for Amazon.com to acquire PillPack, a digital pharmacy based in Manchester, New Hampshire, for a reported $1 billion.

But Capsule sees plenty of room for e-commerce expansion in the retail pharmacy business, a market Kinariwala calls outdated. “ [Pharmacies] have not changed in more than a hundred years and customers are plagued by the familiar frustrations of endless trips to the pharmacy counter—persistent out of stocks, interminable waits, opaque pricing and the inability to receive personalized, private advice,” Kinariwala says. “The industry’s last innovation, mail-order pharmacies, aren’t accessible when you’ve run out of the medication you need, or when you’ve left your doctor’s office and want to get started on your medicine straight away.”

Capsule hasn’t disclosed specifics of how it will spent its latest round of investor money, but it does say its e-commerce business model is built for rapid growth. “Our model has allowed us to rapidly achieve unit-level profitability in our initial market, New York City, enabling us to aggressively invest in our continued growth,” Kinariwala says.

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