Automate marketing strategies are helping retailers to lower their acquisition costs and to find new messaging that will reach a new audience. But while retail represents 17% of the $13.4 billion in total global marketing automation spend, are spending less one marketing automation than other industries. Retailers may shy away from implementing a marketing automation program because it sometimes requires significant upfront work.

Retailers like Australia-based RedBalloon and Hickory Farms are just two examples of retailers that have seen success with automated marketing. To read more of Katie Evan’s in-depth look at how automated marketing is benefiting retailers, sign up for a free strategy membership.

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