Shopper profiles of large US marketplaces

While Amazon and eBay account for the lion’s share of the U.S. market, there are several U.S.-based marketplaces attracting shoppers and sellers. For retailers and brands choosing which marketplaces to sell on, looking at each platform’s shopper demographics may help. Here’s an age and gender breakdown for the largest marketplaces in the U.S.

You must be a Digital Commerce 360 Premium Member to view this data. If you’re a member, sign in. To learn more about premium memberships, click here.

Want to see the data behind this chart?

This data is only available to Premium Members (Gold & Platinum).

Premium Members (Gold and Platinum) unlock more Digital Commerce 360 intelligence, including:

  • All Research Reports
  • All “gated” research charts and data
  • Get access to our Ecommerce Databases
Already a member? Sign In