Internet Retailer surveyed 1,011 online shoppers in December 2017 and 1,014 online shoppers in June. In that time, users have adopted new technology at a higher percentage and are more interested in new ways to shop.

More options have led to a marked shift in the mix of which devices consumers are placing in their homes. As a result, Inc.’s dominance of the smart speaker market has fallen markedly—it accounted for 43.6% of first quarter sales, down from 81.8% a year earlier, according to Strategy Analytics.

As smart speakers have grown increasingly commonplace, so too has grown the percentage of consumers who own the devices. 33.9% of consumers own a smart speaker, according to a new Internet Retailer-exclusive survey of 1,014 online shoppers conducted in June by Toluna. That’s a 7.2 percentage point swing from 26.7% just six months earlier. And, even more notably…


To get immediate access to the rest of this article and read more about National Geographic’s and other companies’ social media strategy, sign up for a free Strategy Membership using the Join for Free button below. If you’re already a member, please sign in.


Want to read more? Unlock Free Strategy Membership