The first-time IRCE workshop will break out what beginners need to know.

The 10,000 e-commerce professionals expected at McCormick Place West in Chicago for the Internet Retailer Conference and Exhibition June 5-8 represent every level of know-how and experience–including those near the start of the learning curve.

“In response to attendee requests that the agenda include a breakout on e-commerce fundamentals, IRCE 2018 features the New Recruit Boot Camp workshop, with content geared to that level,” says David Southworth, vice president of IRCE.

Throughout the day, this inaugural workshop on June 5 will highlight at a 101 course level what e-commerce newcomers, or those who want a refresher, need to know next to grow their business. The workshop’s leaders combine longstanding expertise and broad experience with the been-there, done-it perspective of retailer speakers in a smaller-room setting that encourages audience questions and input.

“In my experience, some of the best insights come from peers helping peers, in conversations that happen at the lunch table, after the sessions and at happy hour,” says Boot Camp Workshop chair Scott Kincaid, who is also chief success officer at research firm Usability Sciences. “This workshop fosters this type of environment. One highlight is the live reviews, where any attendee can walk up to the mic, give their URL, and receive feedback in a relaxed environment where everyone can see, share and maybe have a laugh at the same time.”

In the sessions attendees will learn the basics of design and usability, how to acquire new customers and how to handle shipping profitably. Plus, the day will end with reviews that provide the building blocks to develop a better understanding of best practices.


For example, Kincaid will offer guidance on typical e-commerce newcomer wins and fails from a usability perspective, and how to fix them fast. Mike Brown, founder of Death Wish Coffee, will share how he started his business knowing little about e-commerce but eventually learned enough to win a contest that netted the company a 30-second television ad during the 2016 Super Bowl broadcast. Daniel Alarik, a former Army drill sergeant who launched GruntStyle while still in active service, will show how rebooting his original marketing plan accelerated customer acquisition to build what is now the country’s largest military and patriotic lifestyle brand.

Learn more about IRCE 2018’s New Recruit Boot Camp here.