To paraphrase pop artist Andy Warhol, in the future, every retailer—or at least large ones with significant scale—could have its own online sales holiday. After all, e-commerce helps retailers untether from traditional sales events tied to major holidays. In the latest example, Wayfair Inc. on April 25 launched Way Day, a sale that promised discounts on roughly 70,000 items and free shipping. The event was the biggest…
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