The Internet Retailer Conference & Exhibition in June will bring together roughly 10,000 members of the e-commerce community to learn, network and shop. IRCE is celebrating its 14th year as the largest event in e-commerce, and an infusion of new content will take place in the conference tracks, in the exhibit hall and beyond.
E-commerce newbies will want to be sure to register for the New Recruit Boot Camp pre-conference workshop held Tuesday, June 5. This workshop is designed for attendees new to e-commerce. It will deliver an introduction on topics critical to running an e-commerce business, including website design, customer acquisition, fulfillment and technology. Taking place ahead of the two main days of the conference, the workshop will provide attendees with the basics to help them take advantage of the more advanced conference content and better direct their time in the exhibit hall.
The Brand Building track, taking place Thursday, June 7, will dig into how e-retailers—particularly newer, lesser-known companies—make a name for themselves online. Consumers’ ever-shorter attention spans require e-retailers to think creatively on how to draw them in. The e-retail speakers in this track will share how they have built brand recognition using a range of marketing methods—from the strategic use of pop-up stores to social media videos to traditional, non-digital media.
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