Last May our cover story explored how Amazon was eating into the market of just about every retailer that sells online. That trend hasn’t ceased; a year later, Amazon’s market share has only grown. And, since the retail giant bought Whole Foods, its tendrils now stretch significantly further offline as well.

But despite Amazon’s ever-growing shadow, there are still plenty of opportunities for other online retailers to grow, as detailed in this month’s cover story, “The secrets of startup success.” The story is based on an Internet Retailer-exclusive study of 72 retailers that began selling online since 2015. Those merchants increased their online sales by 112.2% in 2017 over 2016, by Internet Retailer’s estimate. That’s far above the U.S. e-commerce market growth of 16.0% in 2017.

So how’d they do it? While each startup’s story is unique, the story finds…

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