B2B Next, an event for senior executives driving digital transformations at B2B companies, is not your average business conference, organizers say.
“This is not a conference of overly general and promotional presentations,” says Andy Hoar, co-founder of B2B Next. “We’re putting heavy emphasis at the event on case studies and workshop-based learning, so that attendees can walk away with the ‘how’ in addition to the ‘why.’”
Hoar selected each of the 44 speakers presenting at B2B Next from among the many industry relationships he built from years as a top B2B digital commerce analyst. He’s also attended just about every B2B industry conference there is, and is using these experiences to map out how B2B Next will deliver distinct–and directly useful—strategies and applications for B2B executives.
Leading off the agenda will be Clayton Christensen, Harvard Business School professor and author of “The Innovator’s Dilemma.” Christensen’s theories of disruptive innovation and management thinking have made him one of the most influential management theorists.
Executives including Marta Dalton (Coca-Cola), Sonesh Shah (Robert Bosch Tool Corp.), Kristina Howe (Deluxe Corp.) and Bob Barr (First Command Financial Services) are among the influential B2B leaders taking the stage at B2B Next across 38 sessions. Organizers expect to draw 800 executives to event, held Sept. 24-26 in Chicago.
The way B2B is transforming requires innovative thinking, and action.
“The goal of B2B Next is to enable large and medium-sized B2B companies to acquire the highest quality insights from peers and industry experts and to meet partners with demonstrated expertise producing differentiated customer experiences,” Hoar says.
Embracing digital transformation—and e-commerce especially—is imperative for B2B companies. Forrester Research predicts B2B e-commerce will grow from $850 billion this year to $1.1 trillion in three years. This could take the e-commerce share of B2B from 10% to 40% in a decade, analysts say.
“The way B2B is transforming requires innovative thinking, and action,” says Molly Love, co-founder of B2B Next and CEO of Vertical Web Media, publisher of B2BecNews. “We know B2B Next will deliver on both points.”
Registration for B2B Next opened this week. Learn more at B2BNext.net.