These stories reveal insights about e-retail business strategies and showcase merchants who are innovating online in their own ways.

These business strategy stories share some of the unique ways e-retailers are finding success in online retailing today. Want to have your e-retail success story considered for coverage by Internet Retailer editors? Drop us a note at

How Spreadshirt got through “business puberty”

“You know that you have hit business puberty when investors and customers stop seeing you as a young new arrival and start expecting you to behave like a grown-up,” writes Phillip Rooke, CEO of T-shirt e-retailer Spreadshirt. Here, Rooke shares his strategy for getting a business through that awkward phase.

A DTC strategy helps a hunting apparel startup bag big sales online

“I felt like [retailers] really limited what I could and couldn’t make based on the prices they were comfortable selling and that price was more important than quality,” says Jason Hairston, CEO of Kuiu (and a former NFL linebacker), on why he decided to launch his second apparel brand directly to consumers.

Le Tote’s sales are doubling year over year. Now it’s heading to China

Buoyed by $30 million from Chinese investors, U.S. e-retailer Le Tote is using messaging service WeChat to convince Chinese women to rent their clothes. Le Tote CEO Rakesh Tondon shares his approach.

A firearms retailer builds a customer base without using Google and Facebook

What do you do when two major digital advertising channels are off limits? CEO Mikhail Orlov explains his customer acquisition strategy.


First there were bed-in-a-box e-retailers, now…

Quickly growing sofa-in-a-box seller Burrow celebrates its first birthday this month. Co-founder and CEO Stephen Kuhl shares his Millennial-focused strategy.