With so many well-established options for online shopping, Internet Retailer wondered how likely consumers are to shop websites they’ve not bought from before. So we asked them. This survey of more than 1,000 online shoppers, conducted by Bizrate Insights in January 2018, suggests that shoppers are willing to try out new e-retail sites, but they worry about the security of their personal information and the quality of the merchandise—and they want free shipping.

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