Estée Lauder appoints a new senior vice president for M·A·C Cosmetics, Shopify gets a new chief financial officer and Dollar General focuses on investor relations. Inc’s global head of Prime membership, Greg Greeley, is leaving the retail giant to join Airbnb Inc. In his new position, he will be “president of homes” of its flagship operation for offering short-term rental accommodations, according to Airbnb.

Although Greeley has been with Amazon for 18 years, he held the position of vice president of Amazon Prime Worldwide since 2013. During his time with Amazon, he helped create the Prime membership program, ran international expansion at Amazon and Amazon’s European division and worked on Whole Foods’ integration with Amazon Prime.

“It has been an amazing and inspirational experience, but the time has come for me take on a different challenge,” Greeley wrote in his announcement on LinkedIn. “It was Jeff Bezos’ heartfelt 1997 Letter to Shareholders that ultimately drew me to Amazon, and I have not regretted that decision for even a nanosecond.

Greeley’s first day at Airbnb will be March 18, reporting directly to Airbnb CEO Brian Chesky.

“In this role, he will support our community of hosts and guests as we work to make Airbnb for everyone, including the newly launched Airbnb Plus, Airbnb Collections, our expanded Superhost program and the forthcoming Superguest program,” Chesky wrote in a statement.


“Even among an amazing and diverse slate of candidates, Greg stood out for his phenomenal customer-first approach, global operations excellence, and a decades-long commitment to developing and mentoring talented leaders,” he says.

Amazon is No. 1 in the Internet Retailer 2017 Top 1000.

In other e-commerce personnel news:

  • Estée Lauder Cos. Inc. (No. 47) appointed Philippe Pinatel as senior vice president, global general manager for M·A·C Cosmetics, effective March 5. Prior to Estée Lauder, he had been president and chief operations officer at beauty subscription box retailer Birchbox Inc. (No. 199) since 2015. Pinatel also has worked as senior vice president and general manager of Sephora Canada and vice president and general manager of Sephora USA Inc. (No. 136) inside J.C. Penney Co. Inc. (No. 33) from 2010 to 2016. In this new role, Estée Lauder tasks him with figuring out how brand teams can work together to increase operational efficiency while prioritizing expansion in high-growth channels, evolving distribution and building new capabilities to drive relevance and engagement with existing and new consumers.
  • Cloud-based, multichannel commerce platform Shopify Inc. announced the appointment of Amy Shapero as chief financial officer, effective April 2. Prior to Shopify, Shapero served as chief financial officer at online investment company Betterment and SaaS marketing technology provider Sailthru, as well as the role of vice president of strategy, corporate development and corporate communications at big data and analytics provider Digital Globe. “We’re excited to welcome Amy to Shopify as our new CFO,” said Shopify CEO Tobi Lütke. “Amy brings extensive financial, operational, and strategic experience. This, combined with her deep knowledge of the technology industry and experience scaling high-growth companies, will be a huge asset to Shopify as we enter our next phase of growth and further our mission to make commerce better for everyone.”
  • Dollar General Corp. (No. 867) has hired Jennifer Beugelmans, a veteran executive from Etsy Inc. (No. 22) as its new vice president of investor relations and public relations. In this role, she will oversee Dollar General’s investor relations, public relations, corporate communications and community initiatives functions. At Etsy, Beugelmans was responsible for establishing a successful investor relations team following the company’s initial public offering in 2015. Additionally, she served as Etsy’s vice president of financial planning and analysis and as interim vice president of communications.