When Amazon.com Inc. launched two-hour Prime Now delivery for groceries from Whole Foods in four markets last month, it said it planned to roll out the service across the United States this year. The retail giant on Tuesday took its first steps to make good on that statement by expanding its quick delivery service to Prime members in Atlanta and San Francisco, in addition to those customers in Cincinnati, Dallas, Austin, Texas and Virginia Beach, Va.
Customers ordering through the Prime Now app can get Whole Foods grocery items—including alcohol in the San Francisco market—delivered in two hours or less from 8 a.m. to 10 p.m. Delivery in one hour is available for a $7.99 fee; delivery in two hours is free with a $35 minimum order. Orders are picked from local Whole Foods stores, Amazon says.
Amazon acquired Whole Foods Market and its fleet of about 460 grocery stores last August for $13.7 billion. At last count, Amazon has Prime Now delivery hubs in 53 U.S. metropolitan areas.
Get more context on the blended Amazon/Whole Foods/Prime Now service and the increasingly competitive e-grocery market here.
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