These stories reveal insights about e-retail business strategies and showcase merchants who are innovating online in their own ways.

These business strategy stories share some of the unique ways e-retailers are finding success in online retailing today. Want to have your e-retail success story considered for coverage by Internet Retailer editors? Drop us a note at irp@verticalwebmedia.com.

This candyman just won’t quit

Steve Mandell has had a string of successes in both store and online retailing since the mid-1980s. He founded the retail chain Party City and CostumeSuperCenter.com. Now, he’s running JustCandy.com and has two more e-retail businesses in the works. In this story, Mandell shares how he spots opportunities and develops on them.

Why Carter’s—makers of Osh Kosh B’gosh and a top e-retailer in its own right—is making lines of infant and toddler apparel for Amazon

Carter’s is a market-leading $3 billion kids’ brand, and it sees a happy future with Amazon. It took five years for Carter’s and Amazon’s exclusive label deal to come together, says Julie D’Emilio, Carter’s executive vice president of sales. But now sales of the Carter’s/Amazon label are growing each week.

Supermarkets are doing e-commerce wrong

Home delivery of groceries from a distribution center will be more cost-efficient in the long run than grocers picking online orders at stores and consumers coming to pick them up, Goldman Sachs Equity Research analysts say. They also expect larger “stock-up” grocery shopping to increasingly move online.

BeautyKind’s customer acquisition strategy is to go to where millennials are having fun in the real world

Pop-ups at college football games and concert sponsorships are helping generate exposure, social impressions and, last year, an estimated $5 million in sales for the young beauty e-retailer. The real-world exposure also is helping BeautyKind establish sales relationships with specialty brands that are choosy about who they distribute to.

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A scrapbooking social media star sells millions online

In 2004, Ali Edwards started a blog about scrapbooking. Now, she’s leveraging her hobby and her content-rich blog into a profitable e-retailing enterprise selling digital art products and craft supplies.