Free shipping and super-fast shipping is not for every retailer.

For instance, women’s apparel retailer Talbots offers customers who want free shipping or need an item quickly a buy online, pick up in store service at its approximately 500 locations in the U.S. and Canada. It also ships online orders from stores. It charges a flat $8 fee for standard shipping (three to seven days) via FedEx, $12 for premium (two to five business days) and $18 for Express orders (two days).

The shipping program makes sense for Talbots, says Rob Schmults, senior vice president of e-commerce and customer relationship management, noting that many of Talbots’ standard shipping parcels  …

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