UnitedHealth Group, the nation’s biggest commercial health insurer, is rolling out a series of digital healthcare tools the carrier says makes it easier and more personal for plan members to manage their health benefits.

Desktop users and plan members with a mobile device who have UnitedHealth’s app will find improved site navigation and insurance benefit management tools, including a personalized health and wellness survey.

The survey results are then used to help a plan member find the best insurance plan based on personal healthcare needs, to comparison shop plans, co-payments and deductibles, and finally select and manage a benefits plan.

The updated navigation also lets users see more information in easier to read side-by-side comparison graphics and sign up for a digital health and wellness plan if that’s a benefit offered by their employer plan. “The step-by-step process helps make plan enrollment simple and straightforward, with an online health survey that enables people to identify and select relevant clinical, wellness or financial programs available to them, such as behavioral health, weight loss, pregnancy support, spending accounts and others,” says UnitedHealth Group chief medical officer Dr. Richard Migliori.

The updated web features also include new personalized claims videos that provide a step-by-step breakdown showing how each claim was processed and how much is owed. For plan members with a health savings account through Optum Bank, members also have new ways to pay claims, co-pays and deductibles through Apple Pay.

Apple Pay is a mobile payment and digital wallet service by Apple Inc. Optum Bank is an arm of Optum, the health services arm of UnitedHealth.

“Consumers are asking for and expecting customized, connected digital health resources that help make access to care easier and more convenient,” Migliori says. “UnitedHealthcare invests more than $3 billion annually in data, technology and innovation to help design a health system that is more personalized, intuitive and efficient.”

UnitedHealth’s main app for plan members, Health4Me, has been downloaded more than 2 million times since its introduction in 2012.

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