There is plenty to talk about when it comes to e-commerce, and we want to take this opportunity to thank the many industry executives who contributed nearly 300 opinion pieces and how-to articles to the Perspectives section of DigitalCommerce360.com in 2017.
Special thanks to the analysts at Forrester Research who contributed a half-dozen articles over the course of the year, and to other frequent contributors, including Frances Donegan-Ryan of the Bing Ads team, our friends at marketing agency Adaptly, and Philip Masiello, founder and CEO of marketing agency Hound Dog Digital. We hope you, and our many other contributors, will continue to share your opinions and insights with our readers in 2018.
There is no scientific way to pick the “best” among nearly 300 articles, all of which were vetted and edited by Internet Retailer before we posted them. We only post articles that offer value for our readers, and we believe you can learn something from each one.
The following 10 articles from 2017 stand out in my mind because they taught me a lot about important issues facing online retailers today. Each of them is well worth reading.
Keeping in mind that this is a highly subjective selection, here is my list of the top 10 articles in our Perspectives section in 2017:
Diane Letteleir, senior managing counsel of J.C. Penney Corp., urges retailers to join forces to defend themselves against companies that buy up dubious patents and then seek to extort payments, in many cases from online retailers.
Phil Rooke, CEO of Spreadshirt, describes how regular face-to-face meetings help the online retailer keep its teams in several countries connected and engaged.
A two-part series that explains what online retailers need to know about complying with the Americans with Disabilities Act by Lindsay Moore, vice president of strategy at Zmags, and Gonzalo Mon and Crystal Skelton of law firm Kelley, Drye & Warren LLP.
Melissa Andrew, senior customer success manager at Mobify, explains how retailers should analyze their mobile sales and conversion rates.
Internet Retailer chief technology editor and avid Amazon shopper Katie Evans reports on her experience with Amazon’s new pickup locations.
Lee Wilson, head of SEO and UK digital marketing agency Vertical Leap offers a host of concrete suggestions on how to most effectively price products on Amazon.
Franklin Chu, managing director of Azoya USA, provides a checklist for retailers and brands considering selling online in the world’s biggest e-retail market.
A detailed look at online shopping trends through the holiday season from Rochelle Bailis, director of content at Hitwise.
How to avoid running afoul of Federal Trade Commission rules about compensating bloggers and other online “influencers” from Tony Zito, CEO, Rakuten Marketing.
Eric Marcy, president of AdGooroo, explains the intricacies of applying a familiar marketing vehicle, paid search, to a new sales channel, voice-activated assistants like Amazon’s Alexa and Google Home.