Most bike enthusiasts would want to test ride a two-wheeler before spending $1,300 or more on it, and that’s even more true when it’s not just your everyday bike, but one with an electric motor attached. How does a retailer that sells only online give consumers confidence to buy a bike like that without trying it out?
That’s the problem Rad Power Bikes has faced since it began selling online in May 2015. The answer has been to engage bloggers and bike enthusiasts who then post reviews of Rad bikes online, often on YouTube. More recently, it’s begun working with Velofix Holdings Ltd., a company that operates vans that are mobile bike shops and that can assemble and repair bikes, including…
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