The holiday shopping season is winding down, but there’s still plenty of opportunity for retailers to win over last-minute shoppers.

This morning, I hosted a panel discussion of millennial fathers in conjunction with PricewaterhouseCoopers, all of whom have young children, to discuss how they’ve been shopping online this holiday shopping season and what retailers need to do to get them to buy.

All of the dads on the panel say they’re spending more of their money online this holiday season, and they still have plenty of shopping to do. These dads say that key to winning them over are:

• A site that loads well on mobile
• Last-minute deals on key products
• Guarantees that their online orders will arrive in time to be under the tree on Christmas.

Check out our panel discussion:

2018 Best Digital Marketers in Ecommerce

Rankings, competitive data & analysis of the e-retailers winning big in social, search & email marketing.

View Details