Amazon.com Inc. is offering new services to help Chinese companies sell online to businesses and consumers around the world.
Amazon’s China unit last week unveiled a program it calls “Next Generation Trade Link” that includes providing consulting and other services designed to help Chinese manufacturers get their brands known abroad and to sell on Amazon’s shopping portals.
As part of this program, Amazon Business, the business-to-business e-commerce arm of Amazon, will work with Chinese manufacturers in such categories as office supplies, office furniture, tools and industrial products to sell internationally. Amazon Business, which launched in the United States in April 2015, now also operates e-commerce sites in the United Kingdom, Germany, Japan and India.
Amazon also said last week it would open its new Australian business-to-consumer site, Amazon.com.au, to Chinese sellers. That will become the eleventh of Amazon’s 14 global shopping sites where the U.S. e-retailer facilitates sales from Chinese companies. The other 10 are Amazon’s sites in China, the United States, the United Kingdom, Germany, France, Italy, Spain, Canada, Japan and Mexico.
Amazon China launched its “Global Selling” program in China in 2012 to help Chinese manufacturers, wholesalers and retailers sell on its marketplaces around the world. Amazon China says tens of thousands of Chinese firms participate in the program.
Amazon says its new Trade Link program will provide Chinese companies with insights about the preferences of buyers around the world.
“Besides seeking well-known global brands, consumers more and more are demanding personalized products,” Cindy Tai, vice president of Amazon China, said at a recent press event. “New brands can succeed more easily today because they can connect with global consumers directly via online marketplaces.”
To bolster its trade with China, Amazon says it will build more cross-border e-commerce industrial parks in China, such as the one it opened in Hangzhou in October. The facility offers such e-commerce services as logistics, financing, operational support and training to Chinese companies.
Amazon, which entered China in 2004, operates 13 fulfillment centers across the country. More than 50,000 merchants sell 20 million products in 32 categories on Amazon.cn. In addition, Amazon’s China site, Amazon.cn, includes a special section called Haiwaiguo featuring some 10 million items from Amazon’s U.S. site with product descriptions and customer service in Chinese.
Amazon China has its own delivery service and provides same-day or next-day delivery to 133 cities in China, the company says.
For more information on how Amazon Business is making waves in B2B e-commerce, download the B2BecNews report “New Avenues to E-Commerce.”
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