NEW YORK, NY — November 15th, 2017— Dynamic Yield, the first unified personalization technology stack, today announced the launch of a full suite of email personalization capabilities, enabling marketers to deliver personalized, engaging emails to their customers.
In a consumer research study conducted across North America, Europe, and Asia by Dynamic Yield, more than 75% of consumers found the emails they receive from the brands they love are not tailored or personalized to them. Email marketers are struggling to effectively deliver personalized emails because they often manage multiple point solutions that are disconnected from the core personalization engine which powers their web, mobile web, and app personalization.
Dynamic Yield for Email is built into Dynamic Yield’s core personalization suite so marketers can leverage user data and preferences across all customer channels – web, mobile app, email, and any existing enterprise system like CRM, DMP and more – to deliver true personalization in email.
Dynamic Yield’s Email Personalization features include:
- Open-Time Product Recommendations rendered based on individual preferences.
- Triggered Emails delivered based on behavioral signals, site activity, or any custom events across channels.
- Dynamic Content to serve the personalized promotional banners and images to each email recipient.
- Built-in Testing and Optimization Tools to optimize performance based on any marketing KPI, including CTR, Revenue/User, Revenue/Session, and more.
- Easy-To-Use Templating Functionality to build emails at scale.
“We use Dynamic Yield to personalize the entire customer journey for Fetch shoppers, and re-engaging users via email is a vital part of the conversion funnel,” said Rebecca Mehaffey, Web Trading Manager at Ocado, the world’s largest online grocer. “Triggered emails have been a great feature so far, delivering an 80% open rate and helps us increase revenue we receive from each visitor to the site.”
“The practice of email has become so commoditized that the amount of emails we all receive is overwhelming and not actually valuable to us,” said Liad Agmon, CEO of Dynamic Yield. “Engagement is critical in developing customer loyalty, but mass emailing has the opposite effect. We want to change the paradigm from delivering spam-like emails to personalized emails, sent at the right time with the right message.”
For more information about Dynamic Yield for Email, please visitwww.dynamicyield.com/email
About Dynamic Yield
Dynamic Yield’s personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging. Dynamic Yield personalizes the experiences of more than 600 million users globally and counts industry leaders like Under Armour, Urban Outfitters, Sephora & Ocado among its many customers. Based in New York, the company has more than 100 employees in six offices worldwide.