B2B e-commerce is growing and is much larger in total value than the online shopping consumers and retailers engage in, however many B2B merchants are working to catch up on some of the web design and customer experience skills B2C e-retailers mastered years ago.

This episode tackles the design and service challenges manufacturers, wholesalers and distributors face when selling B2B online. Guests Lauren Freedman of Astound Commerce and Paul Demery of B2BecNews and lead author behind the B2B E-Commerce 300 rankings share their findings and insights on what B2B companies engaged in e-commerce are doing well, and what areas need some work. Companies discussed include W.W. Grainger, Newegg Business, Honeywell, Thermo Fisher Scientific, Amazon Business and others.

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