They are two separate Blue Cross plans, but Anthem Inc. in California and Independence Blue Cross in Philadelphia are both introducing new digital initiative aimed at keeping members healthier.

In California, Anthem, which operates Blue Cross of California, is introducing Engage, an integrated digital health program that creates a personalized member experience by connecting health plan and benefits data with individual clinical and claims data and information pulled from health and wellness apps. Engage will be available in January to Anthem’s large groups in California Colorado as well as across Anthem’s national accounts business segment where about 20 large employers have already signed up for the program, the health plan says.

Anthem didn’t disclose the names of the employers or pricing. Anthem’s new health and wellness program offers employers access to a single web and mobile digital program that brings all of their employees’ key health and benefits together in one place, providing employees with personalized messaging based on their individual clinical and claims data.

The wellness aspects of Engage will be open to all of a company’s employees, whether they are enrolled in the benefits plan or not, Anthem says.

“Rather than contending with a myriad of one-off digital offerings that address only small portions of their health benefits and healthcare or fitness data, Engage brings together an individual’s health and benefits into one location,” says Anthem Blue Cross president of commercial business Brian Ternan.

Engage is linked with Anthem’s suite of clinical and wellness programs, such as programs for expectant mothers or to help manage chronic conditions. For example, an Anthem nurse will be alerted to connect with a member based on their medical or lifestyle needs and can help a member follow his doctor’s plan of care, flagging missed lab tests and providing additional educational resources. It also can give members instant access to telehealth services, saving time and money.

Anthem developed Engage with Castlight Health, a San Francisco healthcare information management company. Engage includes online guidance and support on health care questions, including assistance to locate after-hours healthcare and information on out-of-pocket costs for lab tests, procedures and prescription drugs as well as access to information on all of the doctors and hospitals in a member’s network, Anthem says. The digital health program also connects to fitness trackers and can be used to administer wellness challenges and incentives, Anthem says.

In Philadelphia another Blue Cross—Independence Blue Cross—also is developing and rolling out a new digital health and wellness program. Called Achieve with Independence, it consists of digital tooks that enable users to start a personalized wellness program, access a library of health and wellness content, and use a specialized search engine and database to research medical treatments and symptoms. Members also will be able to track physical activities with fitness trackers and the Independence Blue Cross app and receive personalized e-mail or text messages about their benefits, health action plans and related wellness information.

The program is a free service to members, the plan says.  “Our suite of innovative digital resources and tools put members in control of their health and well-being goals while providing support and inspiration to stay on track,” says Independence Blue Cross senior vice president and chief marketing officer Paula Sunshine.

Independence Blue Cross developed Achieve in conjunction with  New Ocean Health Solutions, a Conshohocken, Pa., healthcare software company,

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