Women’s apparel manufacturer and e-retailer Eloquii Design Inc. has hired a credit card industry veteran to help it learn more about its customers.
Kristen Campolattaro is now the retailer’s vice president of brand marketing and consumer insights, a newly created position at Eloquii, No. 546 in the Internet Retailer 2017 Top 1000. Campolattaro is charged with improving and driving the apparel e-retailer’s customer engagement efforts.
“As Eloquii continues to champion the plus-size fast-fashion market with its dedication to customer feedback and providing trend driven options, Campolattaro’s global marketing expertise and profound comprehension into the wants and needs of the consumer will continue to accelerate the brand’s engagement and overall growth,” Eloquii writes in a release announcing her hiring. “Campolattaro will pull from her expansive knowledge and experience in brand building to bring a data-driven approach to a creative industry.”
Campollataro was most recently vice president of brand strategy and consumer marketing for Universal Kids, a division of broadcast giant NBC Universal. She also has held positions with MasterCard and American Express, according to her LinkedIn profile.
Eloquii generated an Internet Retailer-estimated $30 million in online sales in 2016, up 42.9% from $21 million in 2015.
In other e-commerce news:
- Digital measurement firm comScore Inc. hired Joe Rostock to be its new chief information officer. Rostock was most recently chief technology officer at healthcare industry
technology provider Inovalon. Rostock also spent 25 years at telecommunications giant Verizon, most recently as a senior fellow.
- Marketing automation company Bluecore raised $35 million in a funding round led by Norwest Venture Partners. With the new funds, Bluecore has raised $63.22 million across five funding rounds. Bluecore says it will use the money for product development. The marketing vendor uses customer identities, website behaviors and product catalog data for its retail marketing software. Its software helps retailers determine which products to market to particular customer segments in specific channels, Bluecore says. More than 400 brands and retailer customers including Blue Nile Inc, No. 96 in the Internet Retailer Top 500, Sephora USA Inc. (No. 136) and Staples Inc. (No. 5) use Bluecore. In the past year, Bluecore has tracked over 3.0 billion unique visitors who performed 28.3 billion website actions.
- Technology consultancy Capgemini has acquired e-commerce design and strategy firm Lyons Consulting Group for an undisclosed price. The move is designed to beef up Capgemini’s e-commerce expertise as well as its presence in North America.