Fanatics hires Rue La La’s former CEO to lead its international division and ShipBob hires an Amazon veteran as its new senior director of fulfillment.

Omnichannel auto parts retailer Jegs High Performance Inc. has hired GNC Holdings Inc.’s former head of e-commerce as its CEO.

Jeff Hennion

Jeff Hennion

Jeff Hennion takes over as CEO of Jegs, No. 279 in the Internet Retailer 2017 Top 500, on Oct. 16. This is a newly created position for the retailer.

Hennion spent the past three years at GNC (No. 187) as its chief marketing and e-commerce officer before leaving in June. It had been his second time holding that title at GNC, having also held the position from December 2010-October 2012, according to his LinkedIn profile.

Hennion also has been president of mobile commerce platform Branding Brand, and chief marketing and e-commerce officer at sporting goods retail chain Dick’s Sporting Goods (No. 56).


“The breadth of Jeff’s experience and depth of knowledge in the e-commerce space will complement the existing strength of the Jegs team and business,” said Jegs co-owner Jeg Coughlin Jr.

Jegs generated an Internet Retailer-estimated $100.9 million in online sales last year, up 12% from $90.1 million in 2015.

Here’s a look at who else is making news in e-commerce:

  • Fanatics Inc. (No. 34) has hired former Rue La La (No. 90) CEO Steve Davis as its new president of Fanatics International. Davis left Rue La La in May 2016 after three years at the helm. Prior to Rue La La, Davis had been an executive vice president at GSI Commerce, which later became eBay Enterprise and is now known as Radial.
  • Fulfillment software provider ShipBob has named Amazon veteran Nick Jensen as its senior director of fulfillment. Jensen spent the past four years with Inc. (No. 1), most recently working as a general manager. Prior to joining Amazon, Jensen spent seven years at FedEx Corp. ShipBob closed a $17.5 million Series B funding round earlier this year led by Bain Capital.
  • Target Corp. (No. 20) announced this week that it is testing a new drive-up delivery option for mobile shoppers, available in the Minneapolis/St. Paul area where its headquarters are located. Customers place an order through the mobile app, select the drive-up option, and then receive a notification when their order is ready. Target is making 200,000 items available for this initial test ranging from baby care items to home furnishings.