The 102 Top 1000 e-retailers that primarily sell goods for the home—including furniture, home décor and housewares—collectively grew web sales 27% last year. That was by far the biggest growth rate of all product categories and likely reflects a strong U.S. home-buying market in 2016. The leading retailers in home goods are expanding their online product lines, getting better at converting web traffic with advanced personalization and web analytics technologies, and marketing via social networks.
See below for a snapshot of the U.S. online housewares/home furnishings industry. This includes data from merchants ranked in the Internet Retailer 2017 Top 1000, including those in the following segments:
Accessories/Home Décor
Decorative Lighting/Lamps
Furniture
Kitchen/Bath
Mattress
Outdoor
Small Appliances/Electronics
Storage/Organization
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