Black Friday and Cyber Monday are among the most important sales days for retailers around the world. While the two busiest online shopping days of the year provide an opportunity for e-retailers to stand out from the competition, they also offer the potential for failure—both with customers and their bottom lines.

Loren Padelford, vice president and general manager at Shopify Plus, an enterprise e-commerce platform provider, explains what retailers can do to prepare for the most important sales period of the year.

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