Jodie Fox couldn’t find a pair of shoes she truly loved.
So she decided to design them herself. The Australian native flew to a shop in Hong Kong where she designed 14 pairs in one hour. Back at the office, where she worked as a lawyer, Fox’s co-workers flooded her with compliments on her freshly minted shoes and asked her to design custom shoes for them. And that’s how Fox got the idea for web-only retailer Shoes of Prey.
Fox teamed up with two Google Inc. employees, Michael Fox, her husband at the time, and Mike Knapp to launch Shoes of Prey in October 2009. The e-commerce site allows shoppers to design…
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