Not stopping with mere groceries, Amazon.com Inc. has expanded into the meal-kit delivery market.
grocery delivery and pickup service which is available only to Amazon Prime members and costs $14.99 per month in addition to a customer’s annual ($99) or monthly ($10.99) Prime membership.
The kits are designed to feed two people with meal prep taking about half an hour. Prices range from $15.99-$19.99, and shoppers can choose from meals such as Cajun catfish tacos, veggie burgers with smoked eggplant, and chicken laksa with rice noodles. Amazon lists each ingredient that is included with the meal kit as well as what shoppers are going to need in their own kitchens to prepare the meal.
Amazon, No. 1 in the 2017 Internet Retailer 2017 Top 500, did not immediately return a request for comment on when the program launched or what its expansion plans are for the program. Based on the dates of customer reviews, the meal kits have been available since at least the last week of June.
Amazon recently tipped its hand that a meal-kit offering was in the works. Two weeks ago it filed a trademark application through its Amazon Technologies Inc. subsidiary for “prepared food kits composed of meat, poultry, fish, seafood, fruit and/or vegetables . . . ready for cooking and assembly as a meal.”
Last month, Amazon announced plans to buy high end grocer Whole Foods for $13.7 billion in a move that could have major ramifications for the online and offline grocery industries. Once the acquisition is complete, Amazon will gain Whole Foods’ 460 store locations in addition to its supply chain and fulfillment network.