NEW YORK, July 18, 2017 — Spring is reinventing retail for the way people shop today with the introduction of a new personalization technology that will deliver the largest catalog of online brands with a new premium mobile shopping experience tailored to an individual’s style, size, and price point. The shopping destination’s advanced proprietary machine learning technology delivers a convenient and curated experience that constantly learns from and adapts to browsing and purchase behaviors.
Founded in 2013, Spring was inspired by the shopping destination Spring Street in New York City’s SoHo, and like most of the stores there, the digital Spring is meant for the modern shopper looking to mix luxury labels with mass brands. Now in 2017, “with the ever-changing consumer landscape and brick-and-mortar on the decline, today’s shopper expects technology to understand them, to be a natural extension of who they are,” said Spring’s Chief Product Officer, Gannon Hall. “Spring addresses this need with a combination of machine learning and human curation that ensures we are constantly reflecting personal consumer tastes and refining our offering, while still providing those moments of discovery.”
With this new personalization, users are able to:
Shop over 1,500 brands with each tailored to the individual shopper across fast fashion, emerging designers, and luxury labels highlighting styles across all price points and style preferences
Discover new brands by selecting preferred fashion looks and receiving recommendations throughout the shopping experience based on their gender, size, and style
Manage dynamic personalization preferences in order to shape and shift fashion and brand choices with ongoing flexibility
Provide Spring with feedback on how to improve the recommendations through explicit and implicit user signals to optimize machine learning and future style inspiration
A layer of personalized editorial content based on these explicit and implicit signals will prompt consumer inspiration and discovery.
As part of its vision to create an elevated, easy-to-use mobile shopping experience, Spring has assembled a world class team of executives who hail from leading e-commerce, technology, fashion, and media companies. The Spring executive team includes Chief Operating Officer Gillian Gorman Round, formerly of Round House, Condé Nast, and Lancôme; Chief Marketing Officer Robert Willey, former VP of Marketing for TaskRabbit, and Chief Product Officer Gannon Hall, former product leader at Google. They join Spring CEO and founder Alan Tisch, and Spring President Marshall Porter, formerly the SVP and GM of International at Gilt Groupe, in spearheading this revolution in retail.
The new version of Spring will be available in Apple’s App Store July 18th.
About Spring:
Launched in 2013, Spring (www.shopspring.com) is a leading fashion destination, offering a vast, yet highly curated brand assortment throughout all categories of fashion, beauty, lifestyle, and home. Spring combines content and commerce, directly connecting brands and their catalogs with customers to make shopping a fun and seamless experience. Spring was built with the belief that shopping should be simple, by enabling consumers to purchase cross-categorically with a unified cart experience. Driven by a vision to create an elevated, easy-to-use mobile shopping experience, Spring offers customers a mix of over 1,500 brands including luxury labels, emerging designers, fast fashion, and beauty, as well as home, lifestyle, and kids all in one place.
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