Amazon’s Prime Day drives shoppers to other retail sites too
In its third year, Amazon.com Inc.’s Prime Day has become a retail industry sales holiday that rivals the likes of Black Friday and Cyber Monday in terms of driving shoppers online to shop. “If the other retailers have a significant presence online, then they can expect what we call ‘spillover traffic,’” says P.K. Kannan, professor … Continue reading Amazon’s Prime Day drives shoppers to other retail sites too
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