BOSTON, June 19, 2017 /PRNewswire/ — Rue La La, an innovative e-commerce destination known for connecting world-class brands with the next-generation shopper, teamed up with Conde Nast’s Allure, a leader in the beauty space, on a series of themed beauty boxes, featuring 13 summer beauty essentials in the first box.
The brands collaborated to create a one-of-a-kind box filled with products that have been hand-selected by Allure’s beauty experts and Rue La La’s beauty buyers. The boxes aim to bring the finest items on the market straight to consumers with selections from across the beauty category — including makeup, nail lacquer, dry shampoo, moisturizer and more — in a mix of travel and full sizes.
“Beauty is one of the fastest-growing categories for Rue La La,” said Jeff Steeves, SVP Marketing, Rue La La. “Our Members expect the hottest, newest and best product on the market — so connecting with Allure to curate these boxes is invaluable and the perfect way to give our Members exactly what they crave.”
Rue La La sources notable beauty brands and continues to focus on bringing its Members the next big beauty name or product. On any given day beauty sales are running on the Rue La La site, selling out in record time.
“We’re excited to give Rue La La’s Members a new way to discover some of the best beauty products on the market,” said Jill Friedson, VP, Marketing, Conde Nast Women’s Collection. “Each box includes editor-tested products, product reviews and tips — our point of difference that’s hugely valuable to shoppers!”
The co-branded series consists of three boxes: this first summer box, one with top picks for fall beauty and one for the holiday season.
The limited-edition series will be available for purchase at ruelala.com/allurebox.
Each box is $39.99, and upon purchasing the June box, Members will be automatically enrolled to purchase the subsequent two boxes.
About Rue La La
Rue La La strives to be the most engaging off-price, online style destination connecting world-class brands with the next generation shopper. Each day, Rue La La Members discover the most desired men’s, women’s, and children’s apparel and accessories; beauty, home décor and accents; and exclusive destinations and experiences. Rue La La’s engaging approach to retail has brought theater and excitement to online shopping, creating a captivating e-commerce destination that strategically supports its brand partners and inspires its Members daily. Rue La La is ranked #8 on Internet Retailer’s 2016 Mobile 500 List. Visit us at www.ruelala.com.
About Allure
Allure is the beauty expert, an insiders’ guide to a woman’s total image, with a print audience of 6.2 million and an average monthly online audience of 6.5 million.
Allure’s mission is to investigate and celebrate beauty and fashion with objectivity and candor and to examine appearance in a larger cultural context. Through its journalistic approach and high aesthetic standards, Allure delivers content with credentials, which yields unwavering consumer trust.
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